Digital Signage Simplified with Software Solutions - Bsquare Study

Bsquare solution helps PC system builders more easily jump into new market segments, such as retail.

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Bsquare Simplifies Digital Signage with Software Solutions: Case Study

Digital Signage Simplified with Software Solutions
Solution helps PC system builders more easily jump into new market segments, such as retail.

The Story
For system builders eagerly eyeing the rising digital signage trend, complexity looms large. Many different components are needed and not all of them are application-ready. A fair amount of customization and integration is required, especially on the software side.

It was a problem Tim Beech felt compelled to solve. As a former system builder, he understood that the software hurdle was preventing many in the channel from breaking into new business opportunities like digital signage. On behalf of Bsquare, he approached Intel with the idea of developing a Windows* embedded image specifically for digital signage. The result: within a year, well over one hundred system builders had successfully entered the digital signage market segment using Bsquare’s system-ready solution and readily available Intel® technology-based hardware components.

The Opportunity
As consumer-friendly digital technology becomes more prevalent, new business opportunities arise for channel partners traditionally focused on PCs and servers. Vending machines, kiosks, digital signage, transaction terminals, security, and surveillance systems—all of these traditional embedded devices are now being built on mainstream PC technology and represent unprecedented opportunities for business growth.

Although many of these systems use the same type of components as desktop, workstation, and server systems, there are big differences such as the run-time environment. “You need a different operating system for an embedded device like digital signage,” explains Beech. “The integration and applications are also different from the PC space.” Such differences include applications like user analytics, inventory management, transaction capabilities, and gesture response—to name a few.

Read the full Bsquare Simplifies Digital Signage with Software Solutions Case Study.