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Inside IT: Reimagining Intel’s Web Experience

Intel IT’s complete revisions of Intel's digital experience

In 2011 Intel underwent a complete re-imagining of intel.com. Not just a simple redesign of the Web site, but a fundamental shift in the way the company markets, sells, and supports products and services through digital channels. In this podcast Arun Sagiraju, Enterprise Solution Architect at Intel, talks about the challenges Intel IT faced in restructuring intel.com, the approach the company took, and the results of the new Web experience.